- Astro Gaming is the lone hotspot and its continued growth proves that the core business is dead.
- Misguided focus on niche women's line that features confusing marketing messages.
- Turnaround story predicated on technological advances, but none have been realized.
- Piper Jaffray research shows that the brand is experiencing significant erosion among the vital teen market.
- Continued decline in digital as evidenced by lower Google search volume and website traffic.