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    <title>SONO - News and Analysis from Seeking Alpha</title>
    <description>'SONO' Tag RSS Syndication from SeekingAlpha.com</description>
    <author>
      <name>SeekingAlpha.com</name>
    </author>
    <link>http://seekingalpha.com/symbol/sono</link>
    <item>
      <title>Value Stock Screen: Potential Activist Targets</title>
      <link>http://seekingalpha.com/article/151394-value-stock-screen-potential-activist-targets?source=feed</link>
      <guid isPermaLink="false">151394</guid>
      <content>
        <![CDATA[<p>Top activist investors typically look for companies that can unlock significant shareholder value through a specific corporate event, such as a sale, liquidation or recapitalization.</p><p>Activists scour the investment landscape for companies that are not controlled, i.e., firms in which senior executives and directors have a relatively small percentage of the overall shareholder vote. This allows aggressive outside investors to pressure corporate incumbents to take the actions required to bring about positive change. If insiders refuse to maximize shareholder value, skilled activists may be able to remove them through a proxy contest or an outright acquisition of the company via an unsolicited tender offer.</p>]]>
      </content>
      <pubDate>Sun, 26 Jul 2009 08:55:37 -0400</pubDate>
      <author>The Manual of Ideas</author>
      <description>
        <![CDATA[<strong><a href='http://manualofideas.com/'>The Manual of Ideas</a> submits:</strong><p>Top activist investors typically look for companies that can unlock significant shareholder value through a specific corporate event, such as a sale, liquidation or recapitalization.</p><p>Activists scour the investment landscape for companies that are not controlled, i.e., firms in which senior executives and directors have a relatively small percentage of the overall shareholder vote. This allows aggressive outside investors to pressure corporate incumbents to take the actions required to bring about positive change. If insiders refuse to maximize shareholder value, skilled activists may be able to remove them through a proxy contest or an outright acquisition of the company via an unsolicited tender offer.</p><br/><a href='http://seekingalpha.com/article/151394-value-stock-screen-potential-activist-targets?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/acet">ACET</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/adpt">ADPT</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/ascma">ASCMA</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/belfb">BELFB</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/bhe">BHE</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cdi">CDI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cohr">COHR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cutr">CUTR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/divx">DIVX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/elos">ELOS</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/esio">ESIO</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/exar">EXAR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/fact">FACT</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hayn">HAYN</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hek">HEK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hurc">HURC</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/iesc">IESC</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/im">IM</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/imn">IMN</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/insm">INSM</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/insp">INSP</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/lscc">LSCC</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mlnk">MLNK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mlr">MLR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/nabi">NABI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/oplk">OPLK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/opxt">OPXT</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/osur">OSUR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/pcti">PCTI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/pgnx">PGNX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/qlti">QLTI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/rti">RTI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/simg">SIMG</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/smod">SMOD</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tecd">TECD</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tomo">TOMO</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/trid">TRID</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tune">TUNE</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/usap">USAP</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/vtal">VTAL</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/wedc">WEDC</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/xrtx">XRTX</category>
      <category type="author" link="http://seekingalpha.com/author/the-manual-of-ideas">The Manual of Ideas</category>
    </item>
    <item>
      <title>SonoSite, Inc. F1Q09 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/133436-sonosite-inc-f1q09-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">133436</guid>
      <content>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>F1Q09 Earnings Call Transcript</p>
<p>April 27, 2009 at 4:30 pm ET</p>]]>
      </content>
      <pubDate>Mon, 27 Apr 2009 23:49:13 -0400</pubDate>
      <description>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>F1Q09 Earnings Call Transcript</p>
<p>April 27, 2009 at 4:30 pm ET</p><br/><a href='http://seekingalpha.com/article/133436-sonosite-inc-f1q09-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>Does More Cash and Less Debt Equal Stock Market Gains? </title>
      <link>http://seekingalpha.com/article/132617-does-more-cash-and-less-debt-equal-stock-market-gains?source=feed</link>
      <guid isPermaLink="false">132617</guid>
      <content>
        <![CDATA[<p>Yesterday there were a couple of posts about how tech stocks are currently especially attractive because they hold plenty of cash and tend to have little debt. Paul Kedrosky initially caught my eye with his post &quot;<a href="http://paul.kedrosky.com/archives/2009/04/tech_cash_is_ki.html" >Tech Cash is King</a>&quot; which in turn pointed me to a <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=aUH.IobubNig" >story on Bloomberg</a> by Eric Martin.<br> <br> I ran a screen last night that looked at both cash and debt. Specifically, I screened for a Price-to-Cash ratio under three, a Debt-to-Equity ratio under three and a Market Cap greater than $2.5 million. Based on these criteria, I obtained a list of 136 stocks.</p>]]>
      </content>
      <pubDate>Thu, 23 Apr 2009 09:04:51 -0400</pubDate>
      <author>Trade Radar Operator</author>
      <description>
        <![CDATA[<img src="http://seekingalpha.com/wp-content/seekingalpha/images/TradeRadarOperator.jpg" alt="" align="left" hspace="6" vspace="6" border="1"/><strong><a href="http://traderadar.blogspot.com">Trade Radar Operator</a> submits: </strong><p>Yesterday there were a couple of posts about how tech stocks are currently especially attractive because they hold plenty of cash and tend to have little debt. Paul Kedrosky initially caught my eye with his post &quot;<a href="http://paul.kedrosky.com/archives/2009/04/tech_cash_is_ki.html" >Tech Cash is King</a>&quot; which in turn pointed me to a <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=aUH.IobubNig" >story on Bloomberg</a> by Eric Martin.<br> <br> I ran a screen last night that looked at both cash and debt. Specifically, I screened for a Price-to-Cash ratio under three, a Debt-to-Equity ratio under three and a Market Cap greater than $2.5 million. Based on these criteria, I obtained a list of 136 stocks.</p><br/><a href='http://seekingalpha.com/article/132617-does-more-cash-and-less-debt-equal-stock-market-gains?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/adpt">ADPT</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/airv">AIRV</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/bbnd">BBND</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/bmrn">BMRN</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cbst">CBST</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/ccmp">CCMP</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cnc">CNC</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cohr">COHR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/crdn">CRDN</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/crs">CRS</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/cymi">CYMI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/dell">DELL</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/driv">DRIV</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/ehth">EHTH</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/eix">EIX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/elnk">ELNK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/endp">ENDP</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/ener">ENER</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/esgr">ESGR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/faro">FARO</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/forr">FORR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hlit">HLIT</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hlth">HLTH</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hs">HS</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/hugh">HUGH</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/infa">INFA</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/itg">ITG</category>
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      <category type="symbol" link="http://seekingalpha.com/symbol/lxk">LXK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mir">MIR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mksi">MKSI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mlnx">MLNX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/moh">MOH</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/mrx">MRX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/ncr">NCR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/nihd">NIHD</category>
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      <category type="symbol" link="http://seekingalpha.com/symbol/omcl">OMCL</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/orb">ORB</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/say">SAY</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sepr">SEPR</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sigm">SIGM</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/snwl">SNWL</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/spss">SPSS</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tecd">TECD</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tex">TEX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tsl">TSL</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/tsra">TSRA</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/utek">UTEK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/vphm">VPHM</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/xbi">XBI</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/xide">XIDE</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/xlk">XLK</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/xph">XPH</category>
      <category type="author" link="http://seekingalpha.com/author/trade-radar-operator">Trade Radar Operator</category>
    </item>
    <item>
      <title>SonoSite, Inc. Q4 2008 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/120379-sonosite-inc-q4-2008-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">120379</guid>
      <content>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q4 2008 Earnings Call Transcript</p>
<p>February 12, 2009 4:30 pm ET</p>]]>
      </content>
      <pubDate>Thu, 12 Feb 2009 20:47:06 -0500</pubDate>
      <description>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q4 2008 Earnings Call Transcript</p>
<p>February 12, 2009 4:30 pm ET</p><br/><a href='http://seekingalpha.com/article/120379-sonosite-inc-q4-2008-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>SonoSite, Inc. Q3 2008 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/107087-sonosite-inc-q3-2008-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">107087</guid>
      <content>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q3 2008 Earnings Call Transcript</p>
<p>October 30, 2008, 4:30 pm ET</p>]]>
      </content>
      <pubDate>Thu, 20 Nov 2008 11:36:09 -0500</pubDate>
      <description>
        <![CDATA[<p>SonoSite, Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q3 2008 Earnings Call Transcript</p>
<p>October 30, 2008, 4:30 pm ET</p><br/><a href='http://seekingalpha.com/article/107087-sonosite-inc-q3-2008-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>SonoSite Inc. Q2 2008 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/86932-sonosite-inc-q2-2008-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">86932</guid>
      <content>
        <![CDATA[<p>SonoSite Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q2 2008 Earnings Call</p>
<p>July 24, 2008 4:30 pm ET</p>]]>
      </content>
      <pubDate>Thu, 24 Jul 2008 22:10:20 -0400</pubDate>
      <description>
        <![CDATA[<p>SonoSite Inc. (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q2 2008 Earnings Call</p>
<p>July 24, 2008 4:30 pm ET</p><br/><a href='http://seekingalpha.com/article/86932-sonosite-inc-q2-2008-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>SonoSite Inc. Q1 2008 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/74483-sonosite-inc-q1-2008-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">74483</guid>
      <content>
        <![CDATA[<p>SonoSite Inc.(<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q1 2008 Earnings Call</p>
<p>April 28, 2008 4:30 pm ET</p>]]>
      </content>
      <pubDate>Mon, 28 Apr 2008 19:40:11 -0400</pubDate>
      <description>
        <![CDATA[<p>SonoSite Inc.(<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q1 2008 Earnings Call</p>
<p>April 28, 2008 4:30 pm ET</p><br/><a href='http://seekingalpha.com/article/74483-sonosite-inc-q1-2008-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>SonoSite Q3 2007 Earnings Call Transcript</title>
      <link>http://seekingalpha.com/article/51909-sonosite-q3-2007-earnings-call-transcript?source=feed</link>
      <guid isPermaLink="false">51909</guid>
      <content>
        <![CDATA[<p></p>
<p>SonoSite Inc (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q3 2007 Earnings Call</p>]]>
      </content>
      <pubDate>Mon, 29 Oct 2007 23:05:10 -0400</pubDate>
      <description>
        <![CDATA[<p></p>
<p>SonoSite Inc (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</p>
<p>Q3 2007 Earnings Call</p><br/><a href='http://seekingalpha.com/article/51909-sonosite-q3-2007-earnings-call-transcript?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
    </item>
    <item>
      <title>Ultrasound Maker SonoSound Will Continue to Lose Ground to GE - Barron's</title>
      <link>http://seekingalpha.com/article/40388-ultrasound-maker-sonosound-will-continue-to-lose-ground-to-ge-barron-s?source=feed</link>
      <guid isPermaLink="false">40388</guid>
      <content>
        <![CDATA[Annotated article summary from this weekend's Barron's. Receive all our Barron's summaries by <strong><a href="http://seekingalpha.com/account/subscribe?source=barronsexcerptbody">signing up here</a></strong>:

<p><strong><a href="http://online.barrons.com/article/SB118377461329659866.html?mod=seekingalpha">The Sound of Trouble</a></strong> by Neil A. Martin
</p>
<p><strong>Summary: </strong><strong>SonoSite (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</strong>, which makes hand-carried ultrasound machines, is starting to feel the pinch of GE Healthcare's new compact LOGIQe, which competes directly with SonoSite's flagship product MicroMaxx. GE ultrasound sales ($264 million in 2007) have now overtaken SonoSite's, making it the industry leader. Its projected $300 million in 2008 would give it 58% of the global $510 million/year market. In May, GE sued SonoSite, saying MicroMaxx and another product infringe on five of its patents. If successful, the lawsuit "could be crippling" to SonoSite's sparse product line, says Oppenheimer analyst MD Sean D. Lavin. (SonoSite denies wrongdoing, and is countersuing GE for violating its patents.) Other problem areas include high sales expenses, negative operating margins, dwindling sales (18% 2007e growth vs. a historical 50%), and what some view as a lack of R&D spending. <strong>Shares ($36), down 7% over the past year, could hit $30.</strong>
</p>]]>
      </content>
      <pubDate>Sun, 08 Jul 2007 08:12:19 -0400</pubDate>
      <author>SA Editor Eli Hoffmann</author>
      <description>
        <![CDATA[Annotated article summary from this weekend's Barron's. Receive all our Barron's summaries by <strong><a href="http://seekingalpha.com/account/subscribe?source=barronsexcerptbody">signing up here</a></strong>:

<p><strong><a href="http://online.barrons.com/article/SB118377461329659866.html?mod=seekingalpha">The Sound of Trouble</a></strong> by Neil A. Martin
</p>
<p><strong>Summary: </strong><strong>SonoSite (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>)</strong>, which makes hand-carried ultrasound machines, is starting to feel the pinch of GE Healthcare's new compact LOGIQe, which competes directly with SonoSite's flagship product MicroMaxx. GE ultrasound sales ($264 million in 2007) have now overtaken SonoSite's, making it the industry leader. Its projected $300 million in 2008 would give it 58% of the global $510 million/year market. In May, GE sued SonoSite, saying MicroMaxx and another product infringe on five of its patents. If successful, the lawsuit "could be crippling" to SonoSite's sparse product line, says Oppenheimer analyst MD Sean D. Lavin. (SonoSite denies wrongdoing, and is countersuing GE for violating its patents.) Other problem areas include high sales expenses, negative operating margins, dwindling sales (18% 2007e growth vs. a historical 50%), and what some view as a lack of R&D spending. <strong>Shares ($36), down 7% over the past year, could hit $30.</strong>
</p><br/><a href='http://seekingalpha.com/article/40388-ultrasound-maker-sonosound-will-continue-to-lose-ground-to-ge-barron-s?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/ge">GE</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
      <category type="author" link="http://seekingalpha.com/author/eli-hoffmann">SA Editor Eli Hoffmann</category>
    </item>
    <item>
      <title>Cardiac Science, SonoSite Get Product Placement On Prime Time</title>
      <link>http://seekingalpha.com/article/34064-cardiac-science-sonosite-get-product-placement-on-prime-time?source=feed</link>
      <guid isPermaLink="false">34064</guid>
      <content>
        <![CDATA[Small medical device firms don’t spend much time worrying about advertising. When working within tight budget constraints, a 30-second spot is a luxury most emerging firms can’t afford. But product placement may be an opportunity for smaller companies to get their products in front of a consumer audience – without breaking the bank.
</p>
<p>Washington CEO magazine Monday has an <a href="http://www.washingtonceo.com/index.php?id=90&tx_ttnews[tt_news]=735&tx_ttnews[backPid]=146&cHash=cda9b97edd">article</a> about three Seattle-area firms that have landed their products on Grey’s Anatomy and ER through barter deals with television networks. <a href="http://www.medical.philips.com/">Philips Medical Systems</a>, Cardiac Science (<a href='http://seekingalpha.com/symbol/cscx' title='More opinion and analysis of CSCX'>CSCX</a>) and SonoSite (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>) have seen their devices appear on one or both shows and have paid nothing for the honor. 
</p>]]>
      </content>
      <pubDate>Tue, 01 May 2007 04:43:02 -0400</pubDate>
      <author>Sara Calabro</author>
      <description>
        <![CDATA[<img src='http://seekingalpha.com/wp-content/seekingalpha/images/calabro.jpg' title='sara calabro' alt='sara calabro' align="left" hspace="6" vspace="6" width="76" height="88" border='1' />  <strong><a href="http://www.onemedplace.com/blog/">Sara Calabro</a> submits: </strong>

Small medical device firms don’t spend much time worrying about advertising. When working within tight budget constraints, a 30-second spot is a luxury most emerging firms can’t afford. But product placement may be an opportunity for smaller companies to get their products in front of a consumer audience – without breaking the bank.
</p>
<p>Washington CEO magazine Monday has an <a href="http://www.washingtonceo.com/index.php?id=90&tx_ttnews[tt_news]=735&tx_ttnews[backPid]=146&cHash=cda9b97edd">article</a> about three Seattle-area firms that have landed their products on Grey’s Anatomy and ER through barter deals with television networks. <a href="http://www.medical.philips.com/">Philips Medical Systems</a>, Cardiac Science (<a href='http://seekingalpha.com/symbol/cscx' title='More opinion and analysis of CSCX'>CSCX</a>) and SonoSite (<a href='http://seekingalpha.com/symbol/sono' title='More opinion and analysis of SONO'>SONO</a>) have seen their devices appear on one or both shows and have paid nothing for the honor. 
</p><br/><a href='http://seekingalpha.com/article/34064-cardiac-science-sonosite-get-product-placement-on-prime-time?source=feed'>Complete Story &raquo;</a>]]>
      </description>
      <category type="symbol" link="http://seekingalpha.com/symbol/cscx">CSCX</category>
      <category type="symbol" link="http://seekingalpha.com/symbol/sono">SONO</category>
      <category type="author" link="http://seekingalpha.com/author/sara-calabro">Sara Calabro</category>
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