Starz: 'Outlander' Premiere Ratings Helps Position Company To Take On Cable Rivals
- Premium channel Starz launched its newest series 'Outlander over the weekend.
- The series, based on a popular fantasy book series, netted 3.7 million combined viewers...a new multi-platform record for Starz.
- With successful programming like 'Black Sails,' 'Power' and now 'Outlander,' Starz is making a run at its competition.
- Network head Christopher Albrecht has helped steer the network in a new direction by taking a new approach to both programming and scheduling.