- Yelp is a leading "basic life service" platform that allows users to search and review local businesses, and helps local business with advertising, promotions, bookings, and transactions.
- Yelp has taken off to help monetize its database. It has broken even in the second quarter of this year, which is a milestone for a growth technology company.
- Yelp's risk comes from intense competition, but it has a solid moat to help it outperform. Yelp is a strong buy with a target price of $100 in 2015.