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YUM! Brands, Inc. (YUM)

  • Apr. 21, 2014, 7:46 AM
    • Yum Brands (YUM) is downgraded by JPMorgan to a Neutral rating from Overweight on a valuation call.
    • The investment firm thinks a recovery in China by KFC is already priced into Yum's share price.
    • JP has a $80 price target on shares.
    • YUM -0.6% premarket
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  • Apr. 16, 2014, 8:18 AM
    • A strong month for retail sales in China could bode well for U.S. companies relying on a vibrant consumer in the region. March's pace of 12.2% growth beat estimates.
    • During Q1, China's retail sales increased 12% Y/Y to 6.21T yuan ($1.01T).
    • A cross-section of some firms looking at China for growth includes Yum Brands (YUM), Whirlpool (WHR), Avon Products (AVP), Ford (F), Ralph Lauren (RL), and Procter & Gamble (PG).
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  • Apr. 8, 2014, 8:00 AM
    • Execs with Taco Bell (YUM) say the company is on to phase two with a marketing campaign designed to promote its new breakfast menu.
    • The next round of TV commercial will position the food chain as the "next generation" for breakfast after the first spots took dead aim at McDonald's.
    • The company says response for its A.M. Crunchwrap, Waffle Taco, and Cinnabon Delights items has been strong. New breakfast products still to debut at Taco Bell include yoguer parfait, oatmeal, and premium coffee drinks.
    • Fast-food breakfast war timeline
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  • Apr. 7, 2014, 9:22 AM
    • A Yum Brands (YUM) store in Arlington, Texas appears to be test run at creating a concept that could challenge Chick-fil-A.
    • The store has no KFC branding and features a limited menu built around a "hand-breaded" chicken sandwich.
    • Restaurant industry insiders note that a highly concentrated menu such as seen with Chick-fil-A or In-N-Out Burger can create a powerful brand reputation with consumers if done right.
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  • Apr. 4, 2014, 9:08 AM
    • Burger King (BKW) isn't sitting out the all-out war for fast-food breakfast traffic, observes Hedgeye's Howard Penney.
    • As Taco Bell (YUM) aggressively markets its new breakfast menu and McDonald's (MCD) promotes a free coffee week, Burger King has numerous breakfast items on sale at the $1 price point.
    • Restaurant analysts see the three chains fighting for the same early on-the-go crowd, while Starbucks (SBUX) maintains its market share.
  • Mar. 31, 2014, 9:32 AM
    • The breakfast war between McDonald's (MCD) and Taco Bell (YUM) has gone viral with both sides taking their online marketing spin to higher levels.
    • The entry by the Yum Brands chain into the $50B fast-food breakfast market hasn't gone unnoticed by McDonald's which is vigorously defending its turf.
    • This week and next, McDonald's is offering a free small coffee to all customers at participating restaurants.
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  • Mar. 28, 2014, 10:30 AM
    • McDonald's (MCD +0.4%) announces it will run a free coffee promotion from March 31 to April 13 across the U.S.
    • Customers can receive their free small coffee during breakfast hours at participating restaurants.
    • What to watch: The initiative appears to be a direct shot at stealing the thunder away from Taco Bell's large breakfast push. Taco Bell has coffee, but is still working on upgrading stores to sell premium coffee products.
    • Earlier this week, an exec with Taco Bell (YUM) said the company will push marketing lever it has to win breakfast share. It appears the next lever for the chain is free coffee.
  • Mar. 27, 2014, 1:53 PM
    • Taco Bell (YUM) rolled out a breakfast menu to 5.5K restaurants today.
    • A new national marketing campaign from the company takes dead aim at McDonald's, while prices on breakfast items were also strategically set with a goal to take a bite out of the Golden Arches' market share.
    • It marks the biggest bet the fast-food chain has ever made in the competitive daypart.
    • "Every marketing lever we have, we’re going to pull for breakfast," says Chief Marketing Officer Chris Brandt.
  • Mar. 27, 2014, 7:28 AM
    • Yum Brands (YUM) has launched a new menu for its KFC chain in China in an attempt to restore confidence with consumers after a flap over its chicken sourcing.
    • The new additions include three rice dishes.
    • Yum is also trying to freshen up the KFC brand with new store designs and packaging.
    • In Q4, same-store sales fell 4% for the company in China.
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  • Mar. 27, 2014, 3:57 AM
    • Yum Brands (YUM) unit KFC intends to overhaul its menu in China, launch a marketing campaign involving celebrities and digital initiatives, and revamp its restaurant design as part of an attempt to escape the effects of a food scandal that has hit sales for well over a year.
    • Yum, which generates a large part of its revenues in China, intends to open 700 stores in the country in 2014. (PR)
  • Mar. 20, 2014, 6:55 AM
    • Yum Brands (YUM) is upgraded by First Global to Outperform from Market Perform.
    • The stance on the restaurant operator is that sales in China will stabilize.
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  • Mar. 12, 2014, 2:53 PM
    • YUM! Brands, Inc. (YUM) declares $0.37/share quarterly dividend, in line with previous.
    • Forward yield 1.92%
    • Payable May 2; for shareholders of record April 11; ex-div April 9.
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  • Mar. 12, 2014, 7:08 AM
    • Breakfast traffic at restaurants increased 3% last year to easily outpace lunch and dinner visits which both showed declines, according to NPD data.
    • Quick service restaurants accounted for close to 80% of all the breakfast visits by consumers.
    • McDonald's (MCD) and Starbucks (SBUX) strengthened their breakfast market share position during the year, but a host of companies including Taco Bell (YUM) and Chipotle (CMG) are testing new formats and breakfast items.
  • Mar. 6, 2014, 9:12 AM
    • Yum Brands (YUM) is upgraded by Robert W. Baird to Outperform from Neutral on the view that the company's sales growth in China will pick up.
    • Other emerging markets will also pitch in to help Yum achieve 10% earnings growth, according to Baird.
    • YUM +1.6% premarket
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  • Feb. 24, 2014, 2:35 PM
    • Taco Bell (YUM) plans to sell breakfast items such as waffle tacos, egg burritos, and a bacon wrap in a national roll-out that begins on March 27.
    • The initiative is a direct challenge to McDonald's (MCD +0.3%) which is exploring ways to expand its breakfast hours in order to meet later demand for morning fare.
    • In test runs in selects markets, Taco Bell had some success with breakfast offerings priced higher than McDonald's. But the adventures of Wendy's a couple of years ago in the breakfast category is a cautionary tale in assuming McDonald's and its +30% morning market share can be easily defeated.
  • Feb. 4, 2014, 9:11 AM
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Company Description
Yum Brands Inc through the three concepts of KFC, Pizza Hut and Taco Bell, develops, operates, franchises and licenses a system of restaurants which prepare, package and sell a menu of competitively priced food items.
Sector: Services
Industry: Restaurants
Country: United States