Jan. 13, 2014, 9:33 AM
- Groupon (GRPN) is acquiring Ideeli, a major provider of fashion/apparel flash sales, for $43M in cash. Ideeli, founded in '07, will continue to run as a separate site. (PR)
- The purchase represents an escalation of Groupon's challenge to top apparel flash sales sites such as Zulily (ZU - went public in November) and private Gilt Groupe. Groupon's Goods e-commerce platform already offers some apparel products.
- Groupon has been trying to offer a wider array of premium products/services. The company bought SideTour, a bookings platform for exclusive events, in September, and launched a reservation/deal service for high-end restaurants (Groupon Reserve) in July.
ZU vs. ETF Alternatives
zulily Inc, through its desktop and mobile websites and mobile applications, sells children's and women's clothing. The Company sells children's, women's apparel and other categories such as toys, infant gear, kitchen accessories and home decor.
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