A software functional consultant by day, I follow the consumer tech industry as a hobby, focusing on Apple Inc. I have been a PC/Microsoft user since 1983 and never used an Apple product until 2009 when I purchased an iPhone 4 (my previous phone was a Palm Treo running Windows Mobile). I had one of those "where have you been all my (computing) life" moments followed by forsaking Wintel for good. I write from the experienced computer user point of view based on almost 30 years of business and personal use. I personally subscribe to the Apple business philosophy and model as espoused by Steve Jobs and brought to reality by Cook, Ive, Oppenheimer, et. al. That is based on 40+ years of observing incompetence in the business world. What a breath of fresh air it is to: Think Different.