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Why World Of Warcraft Will Drag Activision Blizzard's Earnings Down
Great analysis, but as another commenter said, I think we're forgetting the social factor of World of Warcraft. While the graphics are outdated, the game play repetitious, and the monthly fee a bit of an annoyance; it is the MMO with the easiest, and most widespread, entrance. There's only one other MMO I can think of that has that much of a "cult" behind it and that would probably be Eve Online.
I don't think any one game is going to be a WoW killer. Ultimately, WoW has killed itself; simultaneously adding ridiculous new grind quests and little to no ROI for long hours of play. How many of us made it to level 85 only to realize that more grinding was required just to be able to enter those high level dungeons that were dangled in front of us like carrots. While WoW has an easy entrance, said entrance is becoming even more expensive, especially since each and every expansion is needed to get to the latest material.
There is something really obnoxious about purchasing over $100 in expansion you barely ever touch or see the content of; especially if you came in at Cataclysm.
That said I do think WoW will be around for many more years to come, and if an upgrade to graphics and new storylines can be created, the experience of joining a guild, raiding until 3 A.M., and only playing a Priest because it gets you into more parties will, once again, become an expected rite of passage within the gaming world..
I own, and am long on, ATVI.
Oct 10, 2012. 04:07 PM
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