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Here's What Amazon.com's Smartphone Will Do
I'm not so sure, Martin. A good example of another phone that no one has heard of/wants is the Firefox OS phones. They're phones, they're cheap, but they have no real advantage over Apple, Google, or MS driven phones. They are actually at a disadvantage because they lack the ecosystem the big three have and also have no extra incentive to offer in place of said ecosystem. Windows Phones, at least, had a very different interface to distinguish it from iOS/Android and also had the power of C# developers behind it, making it fairly easy for apps to be built.
Amazon doesn't seem to have any of this. They have an ecommerce platform, ebooks, a video streaming service, a lot of Web Services.... and that's it. People can already do ebooks/streaming/buy stuff on their existing devices that integrate with Amazon's services. Amazon Web Services integration may be a unique way to market the phone to tech folks, but I honestly don't think it's going to be enough.
All in all, I'm not surprised the market threw its money at AMZN after the leak, but I am surprised it didn't think this through. I don't see how anyone comparing this to an iPhone, Android phone, or Windows Phone (the latter two which can be had extremely cheap prices even without contract) would want to go with an Amazon phone as it currently might exist right now.
Jun 6, 2014. 02:28 PM
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