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Why Activision Must Renew The9's World of Warcraft Contract

Fallacy in logic. The9 does not own user accounts, Blizzard does. Publishers are licensed to 'operate' the game, not own the user account information. When you sign up to open a WoW account, you agree to a Blizzard China EULA and TOS. So, if Blizzard was to decide to change publishers, they can simply move the accounts! So again, does Blizzard really have to stay with The9? The answer is a simple NO, based on the logic proposed by this article.