Desi

NBC's Olympics Web Strategy Came Out a Loser

Hello,

I agree with the author on the overall usefulness of the NBCOlympics.com website. There were two occasions when I tried to use the website to watch the two world events, Usain Bolts 100m world record and Michael Phelps gold medal # 8. I thought such world events would be readily available on the NBC website but after trying multiple searches and clicking on multiple web-pages I didnt find anything and I had to leave the website and wait to watch the short video on the NBC nightly news. I fully accept the fact that may be I fumbled during the online search or just not savvy to find the the clips on the NBC website.

What I do think that NBC did loose an opportunity to increase traffic to its web-site and in turn open up an additional channel for revenue making. I know for sure I would never use the NBC website for anything in near future as Olympics was the only reason I watched NBC or went to the NBC website. I guess by making the Olympic coverage available both on TV and Internet, NBC had an opportunity to generate a goodwill with the internet community and make money through the TV advertisements. Its very difficult to value goodwill but in difficult times thats what comes handy. I am not sure on the future of NBC Universal whether GE will keep it, spun it or sell it but I dont think the Olympic coverage will sway that decision in any direction.

Thanks !

Desi