Rocktex

Real Estate IPO: Iggy's House

Personally I really don't see a good business plan for Iggy's house. They didn't fully see the marketing niche the cyberspace has brought to us, let alone to catch it.

Their expected performance seems to be mainly based on an assumption: "commission cut" will attract more customers that means to cut its profit expands its market share.

It sounds to give a buyer savings in its perspective, but it looks dumb to me from the other perspective. Why you have to do your job by cutting your profit? As a businessman, I believe that's not the way to do business. In the long run, you can't survive.

Why you don't go out to get more benefits to give to the buyer and, in return, a buyer is willing to give you the commission as well as an extra bonus. That means you will earn more than your deserved "commission"?

I have observed so many web sites, including NAR's site that is the worst program, not so surprised to me. Some websites are really good at coping with new techonolgy and earn its extra profit at no expense of buyers. Some are using new tech to paint a useless fancy web, but lost its commercial application to profit.

Well, hope IGGY a good luck with its plain plan to compete with others.