Rhodomontade

eBay's Kijiji Talks Smack About Craigslist: "We'll Be #1 in the U.S."

One basic rule of internet marketing - have a URL people can type and remember. Kijijji? Kijiji? Kiiji? Kijjiji? There is no visual, and hence mental, difference between these sloppy and meaningless incoherent assemblages of letters that stand together in the middle of the alphabet.

And it has no audio cognate. If I tell you in person, in a restaurant or over the phone: "Oh yeah, just go to kijiji.com and give away your old couch," you will go home and type "kageegee" or "Kuhjeegee" or a million other possibilities.

How many thousands of dollars did these idiots pay to a branding agency and which one for this crap name? Because it looks like they farmed out the job to an intern.