the_Bird

Whole Foods: How Many Health Nuts In Boise?

The Whole Foods in Hadley, MA is incredibly popular, alway jammed to the gills. Total population of the entire COUNTY is about 150k. Hadley itself has maybe 5,000 people, it's nestled in between a couple of "cities" with 30k - 35k each. But, the demographics of the community are perfect for the market - it's full of Bobos. So, the size of the cities WFMI is moving into is almost irrelevant, if the demographics are right.