GaryD

The Rough Rider and The Grey Lady: Pennies for Dollars?

As far as I can tell, NYT does not understand online advertising very well. They don't realize that the power of online advertising is tha ability to tailor ads to the reader of any given article. They need to establish an ability to allow companies with small advertising budgets to advertise online, and direct the ads to likely readers. The Times does not get this at all.