pprimo

Altria: Spin Details

This would seem to infer that at today's prices. and the announced 1-1 split. 73/2=36.50 each price on the split date.
MO would fall 17.00 but PM would rise 17.00. or so.

You can bet that mo has something up their sleeves besides buybacks. UST will suffer as MO's moist tobacco gains share, and when the price comes down, that will be the right timing for an acquisition. UST cannot compete against that much lower pricing by MO longer term. Watch UST's reported margins as the respond to the MO challenge.