janecl

eDiets Chairman Sells Stock to New 10%-Owning Hedge Fund (DIET)

eDiets and the other big online diet corporations could have a lot more competition on their hands. A new technology called V-Clinic has been released in the US that has already proved popular in the UK. Basically any dietitian or health website can use V-Clinic to open their own online and cell phone diet and fitness business. So every nutrition clinic in the country will now be able to compete with the bigger players and of course be able to provide face to face consultations too in conjuntion with their online service - something that eDiets can't do. Due to this new technology, the cost of entry into the online diet market has dropped to just a few thousand dollars. This market is about to get much more competitive so investors beware.