ralphg

Should Starbucks Blame the Economy or the Strategy?

>"Someone loses a job, or even more common, gets nervous about losing a job, and what do you expect them to do about unnecessary spending?"

I cannot agree. People go to Starbucks to console themselves, to make themselves feel better.

I work with a former drug addict who is struggling to find work. Every Friday, he goes to Starbucks to buy 4 coffees to hand out to homeless people. He tells me, "It makes them feel better to have a drink of really good coffee -- not the Salvation Army kind."