J. B. Wulff

The Blue Chip Myth

Who remembers the old "one decision" stocks? The market is ever the conundrum. It is always the same. It is always different. It runs in cycles and only the sure footed survive, some far better than others. There will always be Blue Chips. Only the names will change. Steam locomotives for the railroads were done in by diesels from GM. And the beat goes on...

Year to Date Performance of Dow 30 Members

Long term investments in JNJ and XOM among others are especially rewarding when the dividend is considered. Currently my JNJ is yielding 8% and XOM is 6.5%. They are both in dividend reinvesting plans so my holdings are growing at that rate. What's not to like?