Neimon

Should Ford Sell Volvo? Four Customer Needs To Consider

Interestingly, I feel, as an owner of two Volvo 240s, Volvo has abandoned the "other" Volvo trait: Longevity.

Safety has obvious value to people with a high sense of entitlement - the "upmarket" crowd - so I guess that's why. But my 240s are both over 200,000 miles, tough as nails, comfortable as an well-made shoe (with the best seats I've ever sat in) and big enough for any family. I wish I felt the same way about, say, the new C30, but it looks like a lot of plastic and electronics that will die off in the Maine winter, and it's just not appealing to me.

I guess since I'm not rich, I don't count. Too bad. Volvo used to be unique. Now it's just for rich people who want to live forever. Their cars are no longer the smart used buy they once were for people like me. Not that there's anything wrong with that. Markets are markets. But it's a shame that ethic is no longer wanted.