Rubens Morse

Poll Shows 73% Americans Think Starbucks is Overpriced

treesmiths makes a good point. Starbucks is not trying to please everybody, just like Nordstrom and Porsche. You may find out in a survey that 95% of the people find Porsche products overpriced, but guess what: they don't need 95% of the people to like their cars and are doing much better than other automakers like GM and Ford. Another point I would make is that many of those 76% that think Starbucks is overpriced are regular Starbucks customers and will continue to be. I know a few of those types myself. Caffeine is addictive! People complain but keep coming for more.
I think Starbucks has a very promising turnaround story based on cost cutting and closing unprofitable stores. You will see a shrinking top line but a growing bottom line over the coming quarters.