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Dr. Jacques Saint-Pierre was full professor of finance at Laval University (founded in 1852) until his retirement in 2010, where he has taught finance at the bachelor, MBA and Ph.D. levels during 40 years. He is now adjunct professor at the same university and board adviser. He has been during his long career, among other things, securities regulator, business valuator, securities analyst, and court financial expert. He has always been a strong proponent of the value approach (value based management, and value investing) well before it became so popular. Some of his academic writings on the subject can be read on the Social Science Research Network (SSRN) at http://ssrn.com/author=12155 where his author rank is in the first 5th percentile out of more than 280 000 authors.