SDBryan

Sears Holdings' Lewis: Worst CEO of 2007?

RSTO will probably be just like the men's Structure clothing line that Sear's somehow consumed. Structure used to be a freestanding retail clothing operation that sold fashionable 20- and 30-something men's clothing. The store became Express Men's, but the clothing line itself has ended up at Sears. Now the clothes are "fashionable" for Sears/Sears Essentials clientele.

RSTO will probably be the same. The name will bring familiarity, and the cheaper cost will bring curiosity, but the quality will not be what people who liked the original product remember.