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RadicalBuy: Radical New Competition for eBay

Firstly, you may want to get the name correct - RadicalBuy. Took me a couple of Google searches to figure out there is no 's' on the end. Ebay has seen many challenges, all of which have failed - Overstock, Yahoo, Amazon.... A team in place that knows how to grow a brand? Perhaps, but I think Amazon knows a thing or two about growing a brand, and while their secondary sellers pipeline may have some success, their auction format clearly died on the vine. Surely this concept has the legs to stay around for a while, however garnering similar traffic numbers and displacing the name synonymous with online auctions and Buy It Now is a rather lofty goal. Color me doubtful.