Ryan Thomson

Several Advantages To Apple's iPhone Price Cut

Hi Turley,

Interesting article. I am MBA student at Griffith University currently working on a strategic analysis of the iPhone. When you consider the low industry attractiveness as a whole (not segmenting the 'feature phone market') it appears Apple's decision to enter the cell phone industry was driven by the threat from convergence devices (mp3/phone) and the prospect to further strengthen its position as the dominant PMP with the iPod/iPhone through a product development strategy. Therefore, certainly the AT&T contract's exclusivity does not act to promote growth for their ipod/iphone line (given the high switching costs consumers would incur with switching to the AT&T contract)? What are your thoughts Turley?

Regards,

Ryan Thomson

Why Steve Jobs Should Resign

Hi Christopher, very interesting article.

I am an MBA student currently analysing Apple's iPhone strategy. Are you aware of the organizational structure of Apple? Is it a product team structure?

I would greatly appreciate any assistance you could provide