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Five Key Quotes from Apple's Conference Call

Do not under estimate the potential for a breakthrough and don't shy away from the fact that a slight reduction in margins coupled with a major market expansion is good news. When you get to the guts and tone of the discussions about upcomings you will find an interpretation possible that fits a major global leap in market penetration following closely on the global IPh leap. Think "best in category" best price value ratios, leveraging OSX and more. Now think about the potential of a world class, world market price. new CPU in $599 to 995 range that includes (option) A TV and all the rest. Snazzy cheap and irresistible. Just imagine it and how it will take biz from HP and Dell and others. hundreds of millions sold?

If big enough it would become all about execution and upgrades and customer service for at least 24 months. And would give Steve enough time to rest and think creatively about the next breakthrough.

Tom