Jax3

Why Apple Stock Is Poised To Go Flat - At Best

Well, you probably got back what you expected from the Apple fans. Of course the comments are open to anyone, and we didn't see much substance coming back from other investors who don't believe in Apple.; I wonder what that means? Could it be that Apple has an emotional edge? Not a manufactured one but a real one that affects purchasing decisions and word of mouth. Could it be relevant that Apple was 10 points higher in customer satisfaction than the nearest competitors? Perhaps. Nothing lasts forever, and no one is making that argument, but a long run is what? Ask IBM, GE, Ford.

On market cap: An old measure that is not an inhibitor but a simple score. If Apple was broken down to four markets- each as a separate company: Computers, Music delivery, Communication devices and Visual, and each had its own cap would that make it easier to visualize or imagine? Perhaps. If you don't think that smart executives in Apple are planning for the long term - after Steve you aren't clear about the level of management. What bothers you and many is that Apple won't tell you in advance.

The key to Apple's success is the principle of lifetime customers- people who root for the company, its products and its success in a way that is unheard of. Can you think of many other firms who have such loyalty and trust? Is that a payoff for good publicity or hype? No, sorry, it is because of only one thing- they feel well served by the business and its products pure and simple.