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  • Update: Apple Q4 '14 Earnings [View article]
    This article is a bit premature. Apple trades to a well established script. It runs up into product introductions, sells off the day of product intro, usually trades down for the remainder of 3Q (share buybacks mitigated this move) and runs up into the holiday season. This product cycle has been no different. The best is yet to come once options positions are unwound!

    Long Apple into the holidays.
    Oct 21 08:08 AM | 1 Like Like |Link to Comment
  • Apple Watch Is Out... Investors Should Watch Out [View article]
    Michael - you've been wrong so many times. Throw another one on the pile. The watch will be a hit.
    Sep 10 08:08 AM | 3 Likes Like |Link to Comment
  • 3 Reasons The Apple Launch Disappointed [View article]
    Anything short of bringing Steve Jobs back from the dead isn't going to be good enough. Let's see how sales/margins do in the 4Q? I shielded my position with protective puts. My toughest decision will be - how far will Apple pull back? I placed my Put position when Apple was +3.25 yesterday.
    Sep 10 08:06 AM | 1 Like Like |Link to Comment
  • Apple iPhone 6: iPhone 5 Déjà Vu Or New Highs? [View article]
    I have accumulated a rather large position in Apple since it's rebound from $395 pre-split. It's difficult to project how Apple stock will perform - however, the company is being managed differently from a shareholder's perspective. I've purchased the October 95 Puts as insurance against my position. If the stock rockets higher - I'll gladly give up the $1.80 per contract. I find this a better option than writing covered calls. If Apple drops to $80 - I can stick my position to someone at $95 and consider my next move. We'll find out soon!
    Sep 8 03:33 PM | 2 Likes Like |Link to Comment
  • Apple: A Record Quarter That Slightly Disappointed [View article]
    Flyerguy 1300: The real test for TC is the design, production, marketing and launch of a new product. We'll find out this fall. However, the iPhone 6 will be a big time revenue and profit generator for Apple. How many iPhone users are over the age of 40? A larger screen will move many iPhone 4 & 4S owners to pony up for a larger screen size.

    And TC has another $40B to protect shareholders on the downside with share buy back. This stock is going higher!
    Jul 23 07:46 AM | Likes Like |Link to Comment
  • Here's The Evidence For What Stock Splits Really Signal [View article]
    During the 80's and 90's when the stock market soared to new heights, it was common for stocks to split 2-1 or 3-1. It's only been recently we've witnessed stocks in the 300,400,500's. Apple splitting it's stock is fundamentally sound. How many Apple gadget users would love to own Apple stock and increase customer loyalty? They can at $90+ per share - not $645. How do you even own Samsung? Any loyalty there? TC is getting it now.
    Jun 10 09:09 AM | 1 Like Like |Link to Comment
  • A Sneak Peek At Apple's Earnings [View article]
    Apple continues to be a great company. However, Mr. Market does not think highly of Tim Cook. This investor would like to have TC pull an unexpected move and announce a new product or software build out on an earnings conference call. Unfortunately, the market sells off Apple - no matter what the earnings number. Apple beat on the top and bottom line last quarter and still sold off 8%. The play is to write covered calls against your Apple common stock position.

    We have yet to witness TC surprise the market. I seriously doubt we will see him do different this quarter. Apple will trade down hopefully with a floor of $500. This being said - it will be time to get long Apple around 1st week in June. I'm counting on another 75-100 point run based on larger screen iPhone 6 hype.
    Apr 19 04:22 PM | 3 Likes Like |Link to Comment
  • Apple: Yes To iPlay - Hybrid Console/Streaming TV Product [View article]
    If this is an Apple Bear Market - bring it on. I bought Apple around $400. I get a robust dividend and trade covered calls every earnings report. What's not to like about this situation? 30%+ in 2013
    Apr 1 08:01 AM | 1 Like Like |Link to Comment
  • Apple: It's Panic Time [View article]
    Apple does not trade on fundamentals any longer - it's more of a trading vehicle. Bill should have come out with this article 30 days ago. The charts suggest Apple just made a double bottom?
    Jul 1 08:55 AM | 3 Likes Like |Link to Comment
  • Analyzing Apple From An Absolute And Relative Value Standpoint [View article]
    The real test for Tim Cook is to bring a new innovative product with a totally new revenue stream to market. He has not done this to date. That is what is missing. There are many opportunities and Apple can use their software/hardware expertise to their advantage. I'm looking for an a la-cart television product. I'm also looking for being able to pay for goods and services with my smartphone. Both are apparently on the development block at Apple. The idea of buying LEAPS helps provide leverage and a longer term investment perspective. I'm not in favor of buying the next "hot" tech company and think Apple can integrate products into Apple's model.
    Apr 13 01:55 AM | Likes Like |Link to Comment
  • Apple Earnings: What To Look For Beyond The Numbers [View article]
    jguy - so now we compare Apple to Sony. Please, give me a break! A couple of observations regarding this article: 1) iPhone 5 figures are tough to gauge because of the increased roll out schedule. Apple didn't count sales until the customer took delivery. Wasn't this one of the big issues in 4Q? 2) iPhone 5 sales launched in China in December vs. late January 2012. This also creates a much different year over year comparison. 3) Analysts should be able to calculate iPad mini vs full scale iPad sales based on margins.

    Hedge fund managers have beaten down Apple only to bid it back up again. Keep an eye on iMac developments as innovative technology from iMac usually translates into advancements in Apple's consumer electronics products.
    Jan 21 10:19 AM | 6 Likes Like |Link to Comment
  • Apple Fire Sale: Part 2 - The Rocket Blast [View article]
    This has been an extremely difficult year to analyze/forecast Apple: iPhone 5, iPad mini, Mac launches + fiscal cliff issues + capital gains + what is Apple's next big product? Once an investor or money manager sells Apple to lock in cap gains - why would they get back in ahead of a deal in Washington DC? Too much uncertainty. I believe in the Apple "slingshot" effect and have profited from it - but it is hard to have faith in our elected politicians. Rome was not destroyed by the Barbarians on the outside - Rome was detroyed by the Barbarians on the inside!
    Dec 26 04:50 PM | Likes Like |Link to Comment
  • What's Worrisome About Apple [View article]
    Paul, I really appreciate your thought provoking articles. What is your understanding of WalMart going after AT&T, Verizon and Sprint? Perhaps the iPhone discounting is more "shared" by WalMart/Apple than anyone knows? WalMart offers a plan that "shares" AT&T cell towers at roughly a 40% discount off AT&T's contract price. By offering a competitive iPhone price vs. AT&T and Verizon - WalMart offers an extremely attractive service contract. This could explain how WalMart could "eat" a larger percentage of the iPhone discount than one would think. Your thoughts?
    Dec 21 07:03 PM | Likes Like |Link to Comment
  • Apple Is A Buy Before Earnings [View article]
    Apple's 1Q 2013 earnings period is shaping up very similar to 1Q 2012. Last year the media was questioning Tim Cooke and his qualifications to replace Steve Jobs. The media criticized Cooke to no end for coming late with iPhone 4S. Analysts missed projections by 7 Billion dollars. The largest dollar volume beat by any company in history! Although for different reasons - the media continues to criticize Cooke. iPhone 5 expectations were unbelievably high. So Apple didn't sell 10 million phones the first weekend? Apple is going to sell 40-50 million i5's in the 1Q. I read that Apple makes $.23 per million phones. That is $11.50 by my calculations for just the iPhone 5 alone. Apple remains the greatest managed US company. I'm really getting tired of CNBC. So what is so great about GE/Comcast?
    Dec 21 06:50 PM | Likes Like |Link to Comment
  • Bull Calendar Spread A Good Options Play For Apple [View article]
    This is a tough strategy to execute with a stock like Apple. Not only does an investor have to get the direction correct - you also have to get "market" psychology correct. The volatility Apple has experienced the past 3 months makes this a difficult trade. Why not just wait until mid January and by February or March calls - after you have more information regarding Christmas sales?
    Dec 19 11:11 AM | Likes Like |Link to Comment
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