Seeking Alpha

Vineet Dutta's  Instablog

Vineet Dutta
Send Message
Vineet Dutta currently holds a Masters in economics and is currently works as a consultant in the risk management space. Before working as a consultant he has worked at one of the large money center banks, where he worked within the institutional counterparty risk organizations. Vineet’s has... More
View Vineet Dutta's Instablogs on:
  • Further Information On Pulse Beverage Opportunity

    Here is some additional information on Pulse Beverage (OTCQX:PLSB) in combination with a recent story I published on Seeking Alpha. Even though Pulse Beverages trades over the counter, the company has a real and existing product that seems to be gaining traction with consumers.

    The story behind the development of the Pulse brand of beverages is an interesting one. They were originally developed by Baxter Healthcare Corporation, a major healthcare company, whose parent company, Baxter International (NYSE:BAX), is a global healthcare company with 2010 sales of $12.8 billion, suggesting that the brand has the backing of a major player.

    Baxter Healthcare formulated the Pulse brand beverages to be scientifically effective by containing ingredients that are widely considered to be critical to adult health. Baxter Healthcare spent in excess of $10 million developing and initially marketing the Pulse brand. Furthermore, Pulse owns the right to use the following Side-Panel Statement: "Formulation developed under license from BAXTER HEALTHCARE CORPORATION". This right is in perpetuity without royalties.

    The market for Pulse's beverages is large. According to, sales of vitamin enhanced beverages are growing at the rate of 10% per annum. Forecasters believe that this trend will continue. Currently, Japan is the largest consumer of such drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Although the category is experiencing good growth, no clear-cut winner has emerged. Pulse goes beyond vitamin enhancement by using 100% natural ingredients, no artificial coloring, and nutritional additives.

    The story seems to be making its way across analysts of all types and was recently profiled by NBT Equities Research, which set a target of $5.50 on the stock. The firm said that due to the extremely rapid sales and distribution growth of Pulse's Cabana brand lemonades and their one million+ annual case sales rate achieved by late 2012, industry valuation metrics for the Cabana franchise alone indicates a near-term $150 million+ valuation or $3.50+ per share outstanding for PLSB stock.

    Tags: PLSB, BAX
    Jan 09 1:43 AM | Link | Comment!
  • Another Way To Play Apple

    I am probably one of the few that currently does not hold any shares in Apple (NASDAQ:AAPL) but do not feel sorry for me. I have been in and out of the name couple of times through options recently.

    Yes, we all know AAPL does not trade down often espicallywith the rest of the market but it doesn't rally either when the market turns downwards. This why purchasing call options becomes tricky, even if AAPL does not trade down with the market you would still lose on the trade if AAPL trades sideways. This is because of the time decay factor options have built into them. So I realized probably one of the best ways to trade AAPL is to sell puts options.

    Investment Thesis

    AAPL tends to follow very similar trends through the months. It tends to rally into earnings, beats earnings expectations, gain a few percentage points on its earnings release and then consolidate at a particular level and the cycle repeats again. For the most part, this is a common trend I noticed with AAPL over the years. With 2012 shaping up to be very similar to 2010 with next generation product launches in addition to a possible new product releases. This trend will be amplified and the stock price will continue to move higher at a more rapid rate. Another factor that will act as a catalyst for AAPL's iPhone sales will be the expansion of distribution channels with new carriers coming on board.

    Trade Outline:

    How the trade works and why it works is pretty simple to understand. To enter the trade you would have to underwrite the put option. By doing so your view is a positive one and you expect and hope that the stock does not trade at or below the strike price of your put option (in this case $400). If the stock closes below or at the strike you would be put the stock and would have to purchase the stock at that particular strike. You hope to collect the premium from underwriting the put option. Below you find an example of a trade and the different outcomes that can come of it.

    You sell a put option with a $450 strike with an expiration of October 19th 2012. The current value of the option is trading at $12.60 and is worth $1260. Come October and AAPL is trading above $450 you would have just collected $1260. In the event AAPL is trading at $450 or less you will be put the option and would have to purchase a 100 shares at $450 but your actual cost base would be $437.4/share because you sold the put option for $12.60.

    I find this strategy of selling put options to be more lucrative then owning the underlying shares of AAPL and in a sense create yourself a "secret dividend" from trading AAPL. I currently apply this option strategy to my portfolio and have positions in being short AAPL puts.

    *Options involve risks and are not suitable for everyone. Option trading can be speculative in nature and carry substantial risk of loss.

    Disclosure: I am long AAPL.

    Tags: AAPL
    May 08 5:00 PM | Link | 2 Comments
Full index of posts »
Latest Followers

Latest Comments

Most Commented
Posts by Themes
Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.