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Cara W Morris is the Marketing Manager at NewSoftwares Inc., a Beaverton based data protection and Information Security Company that provides and Secure USB and external storage media blocking software.
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Folder Lock
  • Online Privacy: What To Expect In The Future

    It's safe to say that most of us are concerned about the future of online privacy. What will happen in the future? Will people freely share their personal information on the web, or perhaps completely seize all activities online that deal with personal information -- such as sharing details on social media websites. Online privacy is certainly a big deal for most online users, and tech companies have taken notice of how fiercely people guard their personal details on the web. As a result, companies like Google, Mozilla, and Microsoft have integrated their browsers with advanced privacy protection features, designed to detect online fraud, malware, and other threats that come along with surfing on the web.

    Furthermore, social media sites have also taken notice of users' concerns. As a result, most of them have encrypted their connections using an HTTPS secured connection which prevents man-in-the-middle attacks. On a different note, the growth of free internet services is certainly fueled by online advertising, which also has become a popular means of making money on websites. A website such as Facebook, Google, linked in, yahoo and other similar websites are one of the few most popular sites which have grown substantially through displaying advertisements on their pages.

    According to experts, most revenue comes from advertisements and not money paid directly by users. Making money on the internet is fairly simple, all one has to do is develop a website along with relevant content to be displayed on the website, and then finally sign up for Google Adsense to begin displaying advertisements on their website. Such massive growth in information technology has given rise to e-crime, such as identity theft, phishing, credit-card fraud, e-stalking, and various other related crimes. With information technology becoming more dynamic, search engines are constantly developing methods of tracking users' online behavior for marketing purposes. As a result, users have become security conscious. With individuals becoming more privacy mindful, many are switching to websites that don't track their users' online activities, for example, many folks have stopped using Google as their primary search engine, and instead they have begun using Bing, which doesn't track its users' online activity.

    Furthermore, there are numerous applications that can disable search engine tracking - such as various data encryption software. Location based data are already being used to track users location preferences. In fact, many social media sites have begun to track your location. Other software developed to protect users from hackers trying to access personal information on their computer's hard-drive includes software which can lock folder. Data security software, such as Folder Lock works best in this sense, just recently New rolled out a major updated for this data security software - Folder lock version 7.2.0.

    In the future, users can expect to have little or no privacy. That's because, every single device used by ordinary people will have some sort of tracking on it; one such example includes cars and cell phones, which will track your location through GPS and cell-networks without your authorization. Experts believe that those people, who choose not to share their personal data, be it for marketing reasons, or any other, would have to go live in the woods in order to avoid passing on their personal information. That's because in the future, all day-to-day transactions would require one to submit his personal information.

    For more information please visit:

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Mar 12 5:57 AM | Link | Comment!
  • Data Privacy: A Key Selling Point For IT Companies

    If we roll back ten years from now, investing in data privacy software was certainly a laughing matter, as it was not considered a feasible investment. However, that's no longer the case. That's because, theft of data and identity has become a hot business for crooks. In fact, it's a lot easier to steal someone's money in cyberspace than pick pocketing on city-streets. Nonetheless, data privacy is no longer a significant issue for IT companies. That's because, IT companies are betting on their customers to pass on the good word - the good words on how secure their privacy really is.

    What's more, well known IT companies are attempting to gain a lead by promoting themselves as leaders in information security. In fact, Mozilla, known for their Firefox browser has confirmed that it would allow Firefox users to disable third-party software, which can track users' online activities. Some companies have taken a different approach altogether by not dealing with IT companies that hold a bad reputation in the field of information security. Data Privacy is no longer a small matter, people are increasingly becoming wary of their online and offline privacy. With increasing social media use, combined with users storing personal data on cloud computers, measures to perfect information security are a must for all IT companies.

    Furthermore, it also makes sense for IT organization to have a reliable information security infrastructure set in place. That's because, countries such as Europe have strict regulations on users' data privacy. Organizations that cannot fully guarantee the security of their users' are punished and may even lose their license to operate in the in the European Union. As we have seen with Microsoft 10 years back, a default setting in Microsoft's servers stored key users' data without proper security measure put in place. Thus, Microsoft was forced to make significant changes to its Information security infrastructure.

    Another approach adopted by large IT companies, in order to gain an advantage, was to expose their rivals' information security loopholes. One such high-profile smear campaign that came under notice was from Microsoft, in which Microsoft targeted its largest rival - Google. In this campaign, Microsoft ridiculed Google for tracking its users for targeted marketing campaigns, accusing Google of using information from users search histories and emails. Consequently, Google responded by simplifying its users privacy policy in order to avoid backlash from its users. On the other hand, according to Joel R. Reidenberg, who works in the capacity of a professor at Fordham Law School, Microsoft has made significant strides towards protecting users' data by developing privacy protection services.

    Several other organizations have taken notice of Microsoft's initiative and are now opting to do the same - focusing more on users' privacy. Smaller organizations with smaller information security budgets can also put in place effective data security measures by simply investing in third-party data security software which can protect folder containing private and confidential data on customers and their financial assets. This software is also capable of locking down entire hard-drive partitions, which is a priceless feature for organizations that need to archive or set apart different sets of data into different hard-drives.

    For more information please visit:

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Mar 05 4:34 AM | Link | Comment!
  • Keeping Personal Data Safe: Mistakes You Should Avoid

    Theft of personal data is a rising phenomenon and seems to be growing as technology further progresses. What's more, businesses and organizations are equally affected by this menace. Despite having in place data security measures, individuals and organizations can still fall victim to data thieves. So why is your data so important to these e-criminals? The answer is simple; your data can be used clear-out your bank account, or worse, steal your identity to commit fraud and other criminal activities.

    There are many mistakes organizations and individuals can make which can lead to theft of their data. Taking simple measures can certainly safeguard your data from potential theft. The following is a list of things you need to be aware of in-order to protect yourself.

    Shred your paper work:

    If you decide to discard any documents, such as credit statements, bank statements, utility bills and other related information, then you need to make it a habit to shred such documents every time you decide to throw them out. More than often, Dumpster-divers will often go through your pile of garbage seeking out un-shredded statements containing bits of your personal information. Once these so called "Dumpster-divers" get a hold of your information, it's only a matter of time before they use your information to max out your credit card, or perhaps transfer your life savings from your savings account, to an offshore account.

    To effectively shred such documents, make sure you make use a cross-shredder instead of a traditional shredder. Cross-shredders can shred such documents much more effectively than traditional shredders. (click to enlarge)

    Smash your old hard-drive into pieces:

    This step may seem a bit on the extreme side, but that's what you have to do in order to keep your personal data safe. Even if you had previously stored personal data on your hard-drive and then happened to delete that data -- thinking it was permanently wiped-out of your hard-drive; chances are your deleted data could still be retrieved. Data recovery software can easily recover most permanently deleted data. When you empty your recycle bin, it may appear that the data stored in your recycle bin is gone forever. However, bits of data are always present on your hard-drive, and basic data recovery software can easily retrieve such deleted data. Thus, when you send in your old desktop or laptop for recycling, chances are that someone may try to retrieve your personal data on your laptop or desktop. Therefore, this is the reason why you need to smash your hard-drive, before you recycle your machine.

    Use anti-data theft software and antivirus software:

    If you, for some reason, need to store confidential data on your personal computer, you can do so securely with the help software that can lock folders. Moreover, investing in good anti-virus software will help you keep your identity safe on the internet.

    Stay away from Phishing email:

    Phishing is the practice of recording your personal user-names and passwords so that some kind of fraud can be conducted using your log-in credentials. The scam works something like this: you receive an email from Facebook, or perhaps your bank, prompting you to log-in, so that your identity can be confirmed. Most people don't think twice about such emails, and will log-in to confirm their accounts and to prove their identities. Little do you know, in the background, your credentials are being recorded by key-logging software!

    For more information please visit:

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Feb 25 12:28 AM | Link | Comment!
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