coitus

Blue Nile: A Classic Underpromise, Overdeliver Company

You deserve congratulations for owning the stock from $35 to $60 - beyond that you've been lucky and I think you'll be biding time. "Being the leading online jewelry retailer" has no implicit value unless the business model and profitability justifies the valuation. You've been right about your ZLC trade but keep in mind that the "leading retailer of jewerly in the US and Canada" also known as Zales has a market cap of $965 mm - that math doesn't seem to support your $2-5 bn market value for NILE.