"it was the first to eliminate booking fees on airfares which forced competitors Expedia ("EXPE") and Orbitz Worldwide ("OWW") to follow suit" - Actually, the other two didn't follow suit.
More importantly, you missed the fact that Priceline is the place people go looking for fares in a tough economic environment. Just check Alexa and you will see that trend playing out as of late. They will report a very strong Q1 in my opinion (airline load factors and hotel occupancy rates for March were healthy)
The Short Case on Priceline [View article]
The Short Case on Priceline [View article]
More importantly, you missed the fact that Priceline is the place people go looking for fares in a tough economic environment. Just check Alexa and you will see that trend playing out as of late. They will report a very strong Q1 in my opinion (airline load factors and hotel occupancy rates for March were healthy)