pabs

Has Starbucks Bottomed? Not by a Long Shot

here is a true tale, i own a a business district cafe and eatery in stamford ct, cafecaroline.com i jumped through hoops to sell starbucks presuming the cache would be great for our business clientele and great for delivery

starbucks promised me they would not let others very local to me sell starbucks, well that lasted 2 months and they started selling starbucks at one of the office building cafeteria's local to us, curtailing any thoughts of starbucks delivery

we ran with it for about 6months paying a hefty materials premium not only for the coffee but for the paper cups etc after that term my partner and i began to wonder if starbucks brand was actually bringing in additional customers and with limited data (1 store ) we concluded 'no'

so what did we do ? well my partner carolines scoured the land for the best tasting coffee, we rebranded everything to cafe caroline 'MoJo' brand and put it out there and the reaction was...

absolutely NOTHING ! the odd comment here and there people were totall satisfied, our sales go up everymonth about 9-12% because we are new however not factoring this in we do not appear to have any decline is sales whatsoever
we do however save a staggering 61% on the cost of materials