pabs

Newspapers' iPod Moment Has Arrived - Look Out Below

You have missed the marketing relevence of the iphone, Appl more than anyone understands that they are marketing a multimedia handheld pc that also has phone functionality, that was clear from the key note
However introducing a new class off product into the market presents enormous customer awareness and distribution issues, and therefore slower sales, less revenues and a weak flank for competitors to react and take a bite out of the Appl
Appl therefore had the decision to market this as a new class of product an ipod or a phone, which market is biggest and has the best distribution ? the latter of course