Jonno1887

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    • Wed Oct 17th 20:29 PM | Rating: 0 0
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      Smart Money Faceoff Review: Starbuck's Coffee
      Silly article. The author clearly has never worked in a fast-food restaurant and doesn't know the operational and logistical complexities within the restaurant when new product offerings are made. McDonald's has a much more robust menu and has proven month over month for the last 52 months (or so) how good it is at managing that complexity. Starbux simply hasn't. So, McDonal'ds still poses a serious threat to Starbux because new product offering can still continue to erode their sales...and conversely their inexperience with rolling out new product offerings will prevent them from reacting fast enough for it to matter. Your author in my opinion is another example of an arm-chair quarterback.
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