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Richard Adams

Richard Adams
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  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    RCG - as a franchise system McDonald's is kind of bipolar in that the franchisees, as small business owners, are politically conservative. The corporate people lean to the left, support Democrats, and relate to liberal causes. So, when a liberal group raises an issue the corporate people tend to overreact and take it too seriously.
    Feb 11 06:17 PM | 2 Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Prices for the core menu are inflated because for 10 years franchisees could not adjust the prices on the Dollar Menu so they had to turn to the core menu.
    Feb 11 05:33 PM | Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Right on Billyspeed, problem is the direction from corporate is more complexity, more customization, more choices for less customers.
    Feb 11 05:27 PM | 1 Like Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    McDonald's in NYC is not indicative of anything about the McDonald's system.
    Feb 11 05:23 PM | Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Sorry David but MCD is going in the other direction. Happy Meals continue to decline and most often when a McDonald's building is rebuilt or remodeled the playground is removed. McDonald's management is obsessed with Starbucks and other more upscale chains.
    Chuck E Cheese can have the kids.
    Feb 11 04:55 PM | Likes Like |Link to Comment
  • McDonald's: Industry Leader Faces Growing Pains [View article]
    From the article, "Menu innovation will continue to play an important role in MCD's SSS growth."

    No, menu growth and innovation is what's slowed sales growth at McDonald's. The menu is so large that, A) The restaurants are over-capacity and can't serve any more customers.
    B) New innovative products are no big deal with such a large menu. Why would consumers be excited by Mighty Wings with all the other chicken choices on the McDonald's menu?

    McDonald's will only grow when the menu is smaller and more efficient.
    Feb 3 11:35 AM | 1 Like Like |Link to Comment
  • McDonald's: Industry Leader Faces Growing Pains [View article]
    Moon - prices at MCD are distorted. Here's what happened - the Dollar Menu worked well at first but since it's a fixed price franchisees couldn't adjust for inflation over the years. They had to go to the rest of the menu to adjust prices. Sandwiches that should be $3.00 are now $4.00 or $5.00. That's what killed the Angus 1/3 Pounder, the price got so high no one bought them, instead they bought a bag full of $1.00 burgers for price of one Angus.
    Feb 3 11:30 AM | Likes Like |Link to Comment
  • McDonald's: Industry Leader Faces Growing Pains [View article]
    No, this management team is not "experts at fast food". Remember back 10 years ago when McDonald's bought up a half dozen other chains trying to grow through diversification. It didn't work and they sold them off to focus on the core brand.
    Feb 3 11:25 AM | 1 Like Like |Link to Comment
  • Coffee to stay a top priority at McDonald's [View news story]
    Salads have always failed at McDonald's. It's a myth or just a pipe dream that QSR customers have any interest in salads. We won't see McDonald's go back to the coffee they had but the issue is not about drip coffee, it's about espresso. McDonald's customer have also demonstrated that they have no interest in fancy coffee drinks. Starbucks wins this one as they benefited from the millions of $ McDonald's wasted advertising espresso drinks.
    Jan 29 11:56 AM | 1 Like Like |Link to Comment
  • McDonald's Earnings Sneak Peak [View article]
    "MCD needs to advertise what they are best at...cheap, satisfying, food produced on short notice." ..... Already doing so - that's why most MCD commercials feature the Dollar Menu or Dollar Menu & More.
    Jan 20 09:23 PM | Likes Like |Link to Comment
  • McDonald's Earnings Sneak Peak [View article]
    Not so much with the kids - happy meal sales have been declining for years and on many of the rebuilds/remodels the playground is eliminated.
    Jan 20 08:43 PM | Likes Like |Link to Comment
  • McDonald's Earnings Sneak Peak [View article]
    The problem at McDonald's is that analysts like Mr. Kelter have pushed for 'innovation" and new product news to the point the typical McDonald's restaurant can't handle the size and complexity of the expanded menu. If Wendy's and BK are doing better it's because they are getting the "spillover" of customers who won't get in the long lines at McDonald's. The answer is simplification, not innovation.
    Jan 20 05:30 PM | 4 Likes Like |Link to Comment
  • Deep freeze in U.S. adds costs for beef buyers [View news story]
    The end of the $1.00 hamburger?
    Jan 14 08:40 AM | Likes Like |Link to Comment
  • As McDonald's Looks To Improve Its Speed Of Service, Here's Why I'm Staying Long [View article]
    In n' Out has been smart to keep things simple. The worst thing that can happen to any McDonald's location's sales is to have an In n' Out open nearby. McDonald's should simplify things but there's no going back to the level of In n' Out.
    Dec 8 07:11 PM | Likes Like |Link to Comment
  • McDonald's: Ready To Take Stand Against Industry Trends [View article]
    More McDonald's in the United States? That's not going to happen on anything but a tiny scale. Any new McDonald's only cannibalizes the sales of multiple nearby locations and adds little to total sales. Certainly some communities and demographics change and a few new locations are appropriate but in the United States McDonald's was "built out" a decade ago.

    Investors will need to look offshore for new restaurant growth.
    Dec 6 06:49 PM | Likes Like |Link to Comment
COMMENTS STATS
131 Comments
88 Likes