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Richard Adams

Richard Adams
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  • McDonald's: The Present Scenario [View article]
    This writer is something of a drama queen. Frantically seeking top line growth can be very destructive for a chain that already has higher average unit volumes far above the other publicly held competitors.
    Mar 11 02:02 PM | Likes Like |Link to Comment
  • McDonald's: Business Model, Valuation And Minimum Wage Legislation [View article]
    The minimum wage was never meant to be a "living wage". It's a starting point or entry level. If the leftists (driven by the unions) get their way and make it a living wage and keep pushing it up the inflation will do great damage to the country.
    Feb 26 07:25 PM | 11 Likes Like |Link to Comment
  • The fast-food breakfast war is on [View news story]
    You are right, McDonald's will continue to be the leader and that's why there is so much press coverage when a competitor makes a move. The headlines use words like "battle" or "war".
    Feb 25 01:16 PM | Likes Like |Link to Comment
  • The fast-food breakfast war is on [View news story]
    Wendy's has started and stopped a breakfast roll-out three times. Don't think it's ever going to happenn.
    Feb 24 03:03 PM | 1 Like Like |Link to Comment
  • The fast-food breakfast war is on [View news story]
    Due to already high volumes McDonald's will not be able to make extended breakfast operations work without further slowing service. It appears that McDonald's executives are so far removed from of what's really going on in the restaurants that they'll actually consider destructive changes like extending breakfast.
    Feb 24 02:38 PM | Likes Like |Link to Comment
  • McDonald's eyes longer breakfast hours [View news story]
    Many McDonald's serve breakfast in the over night-hours. It works there because the customer traffic is low and easy to handle. When customers are in the morning commute or have a half hour for lunch - speed of service is everything.
    Feb 24 01:03 PM | Likes Like |Link to Comment
  • McDonald's eyes longer breakfast hours [View news story]
    Can't be done. If MCD management was foolish enough to pursue this it will drive away customers, not attract them. And please don't respond with "Jack in the Box does it". The average MCD does twice the sales of a JIB and is struggling to keep up with the customer traffic and operational complexities. Yes, there are a few people who would buy and Egg McMuffin for lunch but McDonald's cannot be all things to all people.
    Feb 24 12:00 PM | 2 Likes Like |Link to Comment
  • Fast casual chains drive by drive-through concept [View news story]
    "Local Panera here has a drive-thru and looks busy most of the time."

    Maybe the service is just really slow?
    Feb 21 12:49 PM | Likes Like |Link to Comment
  • McDonald's: Stick To The Basics [View article]
    <"Many franchisees in the U.S. have been hesitant to engage in remodeling costs involved with the McCafe strategies, which include buying expensive, $13,000 espresso machines.">

    This is completely untrue. There was some hesitation in 2008 but since 2009 every McDonald's in the USA that can have the McCafe area and the espresso machines has offered espresso drinks. You are absolutely correct that espresso doesn't sell. Franchisees tell me that they sell so few espresso drinks it doesn't pay for the electricity to keep the machine running all day.

    The five year espresso battle is over - Starbucks won. Investors should be angry when they see McDonald's wasting precious advertising dollars on espresso.
    Feb 12 05:14 PM | Likes Like |Link to Comment
  • McDonald's: Still Offering A Decent Upside Potential [View article]
    Investors should not look at the remodeling / rebuilding program at McDonald's as a guaranteed panacea. Remodeling and staying up to date has been a part of the McDonald's culture since the late 1960s. Therefore the current sales softness at McDonald's in the USA cannot be attributed to outdated facilities that turn off customers.

    I recently visited with a McDonald's franchisee who spent nearly a million dollars remodeling a McDonald's building that was built in 1995. Of course they changed the exterior to the new look, completely redid the dining room, upgraded the drive-thru, etc. The remodel was completed four months ago and aside from a modest blip the first two weeks the restaurant is showing a zero sales increase over last year. Why? The restaurant just didn't need to be remodeled. It was fine as it was.

    This is a far different situation than Burger King or Wendy's who have many run-down buildings and beat up dining rooms (especially Burger King). Remodeling those old stores would probably yield a sales increase. Whereas McDonald's franchisees have always kept their facilities up to date and comfortable.
    Feb 12 05:00 PM | 2 Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    RCG - as a franchise system McDonald's is kind of bipolar in that the franchisees, as small business owners, are politically conservative. The corporate people lean to the left, support Democrats, and relate to liberal causes. So, when a liberal group raises an issue the corporate people tend to overreact and take it too seriously.
    Feb 11 06:17 PM | 2 Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Prices for the core menu are inflated because for 10 years franchisees could not adjust the prices on the Dollar Menu so they had to turn to the core menu.
    Feb 11 05:33 PM | Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Right on Billyspeed, problem is the direction from corporate is more complexity, more customization, more choices for less customers.
    Feb 11 05:27 PM | 1 Like Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    McDonald's in NYC is not indicative of anything about the McDonald's system.
    Feb 11 05:23 PM | Likes Like |Link to Comment
  • McDonald's Needs To Fine-Tune Its Marketing [View article]
    Sorry David but MCD is going in the other direction. Happy Meals continue to decline and most often when a McDonald's building is rebuilt or remodeled the playground is removed. McDonald's management is obsessed with Starbucks and other more upscale chains.
    Chuck E Cheese can have the kids.
    Feb 11 04:55 PM | Likes Like |Link to Comment
COMMENTS STATS
156 Comments
113 Likes