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Richard Adams

Richard Adams
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  • McDonald's Obsession With Starbucks [View article]
    History has shown that once McDonald’s executives achieve a certain level (probably when they get a personal limo) they no longer want to be “hamburger guys”, they want to be “restaurateurs”. This mindset drove management to run around acquiring other, more upscale chains, in the 1990s and it’s why they became obsessed with Starbucks in this century. Everybody in Oak Brook wants to be Howard Schultz.
    Nov 13, 2014. 05:18 PM | 3 Likes Like |Link to Comment
  • McDonald's Obsession With Starbucks [View article]
    McDonald's sells a lot of coffee, especially at the drive-thru during breakfast, but that's drip coffee. McCafe was originally about espresso and espresso drinks at McDonald's have been a massive failure. In fact, in terms of equipment costs, remodeling costs, and few billion $$$ in wasted advertising spending espresso drinks are the biggest new product introduction failure in the history of McDonald's.

    McDonald's franchisees tell me they don't sell enough espresso drinks to pay for the electricity to run the espresso machine.
    Nov 13, 2014. 05:05 PM | 5 Likes Like |Link to Comment
  • McDonald's Obsession With Starbucks [View article]
    They tested that extensively. There were dozens of test restaurants that had a separate "bistro" that served an entirely different menu and McCafe. All failed and were removed. Hence the downsized coffee corner next to the drive-thru.
    Nov 13, 2014. 04:24 PM | 1 Like Like |Link to Comment
  • Finally, Some Good News For McDonald's. Now Is The Time To Buy [View article]
    McDonald's is not going to "simplify" the menu or their operation. Instead, as mentioned in their press release, they are going for more "customization". This company is being run by people who know nothing about the restaurant business. They will continue to screw up the operation and stagnant sales.
    Nov 11, 2014. 01:30 PM | 1 Like Like |Link to Comment
  • The Case For McDonald's Potential Acquisition Of Chipotle: If You Can't Beat Them..Buy Them [View article]
    The problem with MCD expanding into other brands is that MCD is not run by restaurant people but by bureaucrats, accountants, and lawyers who have no idea what happens in a restaurant kitchen. Remember the late 1990s when MCD bought a handful of small chains, screwed them up, and sold them for a loss.
    Oct 24, 2014. 12:51 PM | Likes Like |Link to Comment
  • Strong family traffic to Chick-fil-A continues to pressure McDonald's [View news story]
    If you think Chick-fil-A food is bad you should not be allowed out of the house. The food is great - best in the industry. That's why they do $3 mill a year without Sundays.
    Oct 20, 2014. 03:41 PM | 1 Like Like |Link to Comment
  • Here Are 2 Things McDonald's Can Do To Increase Shareholder Value Right Now [View article]
    McDonald's didn't get to be the industry giant by copying weak competitors like Burger King.
    Oct 9, 2014. 04:42 PM | 8 Likes Like |Link to Comment
  • Speculation on investor stake lifts McDonald's [View news story]
    Yeah, and if MCD had let people mess with the real estate that might no have happened.
    Sep 29, 2014. 11:28 PM | Likes Like |Link to Comment
  • Speculation on investor stake lifts McDonald's [View news story]
    http://on.mktw.net/1ro...
    Sep 29, 2014. 05:45 PM | 1 Like Like |Link to Comment
  • Speculation on investor stake lifts McDonald's [View news story]
    Don't wait for a REIT, there is already a McDonald's REIT owned by six of McDonald's largest suppliers. It's a private entity and the companies that own the REIT are also private. You can find a little info on it by doing a search for "System Capital Corp". SCC buys real estate and leases it to McDonald's. Shareholders have no interest in the REIT. This is why Ackman got nowhere.
    Sep 29, 2014. 05:38 PM | 2 Likes Like |Link to Comment
  • McDonald's August Sales: A Not So Happy Meal [View article]
    Comp sales were even worse considering that August 2014 had five full weekends (5 fri, 5 Sat, 5 Sun) something that happens only a few times a decade and for sure didn't happen in August 2013.
    Sep 10, 2014. 03:21 AM | Likes Like |Link to Comment
  • Update: McDonald's Sales Look Disturbing [View article]
    That gentleman has six months to pull it together, but it's a big, maybe impossible, job.
    Sep 9, 2014. 05:00 PM | Likes Like |Link to Comment
  • (Un)Happiness At McDonald's? Outlook Not So Tasty In 2014 [View article]
    Speaking as someone who's served a few million customers out of a McDonald's drive-thru window - those cars "will" pull out of line and go elsewhere.
    Sep 9, 2014. 03:24 PM | 1 Like Like |Link to Comment
  • (Un)Happiness At McDonald's? Outlook Not So Tasty In 2014 [View article]
    Hence the use of the would "could".
    Sep 8, 2014. 10:51 AM | Likes Like |Link to Comment
  • (Un)Happiness At McDonald's? Outlook Not So Tasty In 2014 [View article]
    Drive-thru lines wrapped around the building could just mean slow service and a screwed-up operation. Many of those cars will pull out of line and visit a faster competitor.
    Sep 7, 2014. 01:09 PM | Likes Like |Link to Comment
COMMENTS STATS
205 Comments
202 Likes