jonesy

Apple's Leap from Mediocre to Marvelous

Clearly, marketing and a sales force does matter, as it is obvious the Apple Stores (and not just commercials) that have helped turn Apple around. But having the best product at price-points that customers will consider matters even more.

Apple products in the mid-90s left lots to be desired (though argubly they were still better than the competition). But since Jobs return to Apple, the products have been much better thought out, the design began to be pleasing, the user experience even more so. The overall value of Apple products has grown tremendously.

Apple has great strategy, great products, great stores, and great marketing.