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Electronic Arts Takeover Is Almost Inevitable... But by Whom?

A console maker will not pay for ERTS only to watch over half ERTS revenues disappear when they stop making games for other platforms (and don't forget the handheld market). This does not make dollars and cents.

Second, I want to address the new bearish comments about Wii in the above comment. People who think the console is just a novelty have not done their research on other NTDOY consoles. Most recently, GameCube was still selling well at $99 at the end of the last cycle. Hardcore gamers who love their XBox or PS3, and who also do not like NTDOY internal games (e.g., Super Mario, Zelda, etc.), cannot see the big picture nor put themselves in others' shoes. So, they think Wii is a fad. The sales numbers and demand speaks for itself. The console has been out for 2 holiday seasons now and there is plenty of opportunity for word of mouth to be negative IF the Wii were truly not popular. Again, such is not the case, and those taking that bet have and will continue to be wrong. Do your research on past cycles ...