Obama is Bush part 3

Congress Finally Gets Why the Google-Yahoo Search Deal is So Bad

Cable companies (and local broadcast TV stations) generally do not sell there own advertising. They "generate" content (OK, often they buy content) and then sell advertising space to national ad agencies who actually place the ads.

Why does Yahoo have to sell the ads themselves? Why is it a bad thing if Yahoo focuses on generating better content -- better news aggregation, special interest group pages, financial / stock data, etc -- and then sell ad space on those pages to Google or whomever else?

I don't need 6-10 different versions of yellow pages in my house -- despite what the phone companies seem to think. Which one is the "real" Yellow Pages? is a question for the phone companies lawyers to argue about. I just need one, and its usually which ever one happens to arrive first. Often, I find a good local business by asking friends / neighbors, not by any of the "competing" Yellow Pages. The "competition" between Yellow Pages directories is all in some regulators head.

I don't need a half dozen search engines either. Google works just fine, so I don't need another search just like them. Google will get replaced if/when someone develops a ***better*** search, not just another search.

If Yahoo is unable to compete in doing internet search -- they need to create other content. People still read many special interest magazines even after we throw the surplus Yellow Pages directories in the recycle bin.