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Why I'm Tempted by Under Armour

Nike is firing on all cylinders with their compression technology apparel. Latest entry is their Nike Pro top that they are unveiling at the World Series (Yes, using “America’s Past-time” to build their cold weather brand!). This is very cool technology and UA should not take it lightly. I just received my purchase of this garment from Eastbay (eastbay.com) and it’s very impressive. Nike may have been slow to respond but they are now paying attention and making a strong statement.