KSTHANE

Should Nike Make a Play for Under Armour?

Nike tried to purchase Under Armor before they went public and it didn't happen. I've heard that Plank is an extremely arrogant, cocky guy and would be unwilling to sell in this environment.

I think there are better, more distressed properties out there that Nike could buy (DC Shoes from Quiksilver) where they don't have as big a presence. Nike will eventually bury Under Armor.

By the way, Under Armor's shoes are horrible and getting little traction in stores; if Nike wants to buy UA they can do it after the shoe failure materializes.