15 years ago, the majority of high net worth families invested primarily in a diversified portfolio of US stocks, US bonds and real estate. Today, these same families are being presented portfolios consisting of black box hedge funds, mutual funds and structured products that are global in nature, expensive and bear risks that have never been contemplated. Clients are starving for a customized investment solution that is easy to understand and that focuses on meeting their financial goals. After years of servicing high net worth families at some of the largest Wall Street firms, the principals at Miracle Mile advisors concluded that there was a better way to deliver investment solutions to clients. We saw that the structure of financial incentives and the motivation to sell high fee products to clients was creating conflicts of interest between the goals of these traditional firms and the needs of the clients. Exchange Traded Funds (ETFs), or indexes, provide clients diversification, liquidity and broad exposure to virtually any asset class. With ETFs in our portfolio, instead of hedge funds or active mutual funds, we can build tax-efficient, lower-cost global portfolios that minimize risks such as style drift or portfolio manager turnover. The most compelling reason for using indexes or ETFs lies in the fact that the majority or active portfolio managers do not outperform their benchmark index after fees and expenses.