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Tue Nov 6th 23:38 PM | Rating: 0 0
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Profit From China's Advertising Boom: 2008 Olympics and Beyond

Google has not made "great" strides per se, but they are working their way into the Chinese market by exploring other venues such as partnering up with companies such as Sohu.

Shaun - With that being said, do you think Baidu's un-cooperativeness will affect it greatly? Revenue dollars keep pouring into the company, as well as increased revenue potential through all these other spin-offs. Who will benefit the greatest from the Olympics advertising dollars? Will Baidu lose market share to Sohu because it's not the official advertising dollar?

I've also read somewhere ( but now I forget where) that Baidu has recently changed their monetizing algorithm but I can't find the source so I was wondering if you could shed some light there. The article stated that Baidu had to educate their consumers on how to utilize the ad-generating software correctly to maximize its effects.

thanks for the article
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