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Micron: From Potato Chips to Micro Chips

A look at Micron’s historical strategy and its effectiveness

Lest anyone forget, the origin of Micron Tech was in the the fertile potato fields of Southern Idaho, namely the fields owned and controlled by J.R. Simplot, a major investor. Idaho potato(e)s are used in potato(e) chips as well as french fries If one remembers far enough back he (she) will remember that Simplot was accused of trying to control the potato(e) market. With this in mind it is not too hard to figure out Micron’s strategy. It has always been a strategy of accumulation and aggrandizement., much like Simplot’s potato business..

Steve Appleton, Micron’s former ceo and Mark Durkan, the ...More
  • Description: Full-time Investor.
  • Interests: Stocks - long
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