scottybe

Cellphone Showdown: Meet the GPhone

It seems in its efforts to remain a "premium" brand, Apple has mostly stayed away from getting in the ad business. Sure, they list "top picks" on iTunes, but that's not quite the same thing as displaying another NetFlix ad. Apple knows that ads cheapen products.

And, just as important, ad revenues are unpredictable. They don't want their stock value tied to the marketing decisions of other companies.