Seeking Alpha

doubtful » Comments » SBUX

  • Starbucks Wakes Up, Smells the Coffee [View article]
    Is it wise to base ones investment on 'historical metrics'?
    I visit SBUX stores 5x a week and only lately am always first in line.
    I have not seen any changes in atmosphere, offerings and other things that Schultz needs to correct. I think it might well become a 'has been'. I am now switching to a smart local outfit and am happier for it.
    Jul 03 15:51 pm |Rating: 0 0 |Link to Comment
More on SBUX by doubtful
Comments by Ticker
doubtful's
Comments Stats
31 comments
Rating: 7 (11 - 4 )