One of my favorite business books of all time, "The Machine That Changed the World" by MIT which depicted GM vs Toyota on lean production ... still applies to this day. Well, its been around 20 years since the book was published, so how about dusting off a copy and learn that a lot of what was pointed out in this book still apply to GM today. In short: GM needs to stop looking for an easy out and go for the long-term ... as Toyota has done and is prosperous for doing. As for brands, ... let's see, Toyota has their namesake and Lexus. GM should more or less follow suite and consider their line-up with Chevy and Cadillac and leave it at that.
Why GM Should Embrace Bankruptcy [View article]