delcape

Starbucks: Two Years of Missteps and an Overdue Admission

This from one who has owned 'BUX for over 14 yrs;

Howard Schultz is a marketing wizard. He loves his baby.

Maybe not for a few years, but Starbucks WILL rise again.

I intend to BUY, no hurry, and I have grandchildren who will be thrilled that this co. is part of the family portfolio. After enjoying two 2 for 1 splits, and selling some at $38 a few years ago, I'm playing with "house money"... BUY ! at anything in single digits - it WILL come around again down the road.

Starbucks is Struggling for Renewed Success

P.S. - Disclosure; I don't drink SBUX coffee. "The Coffee Fool" has a better line, and is a better dollar-value. For ROI it's SBUX..... be of good faith.

Starbucks is Struggling for Renewed Success

Once again, I'll say that my money's on Howard. - Read the bio. This guy WILL bring his baby back. To repeat; when SBUX hit 37, I took money off the table, ALL that I ever put in, and then some. That left me with hundreds more shares, because I bought it all the way up, and owned it while it split 2/1 three times. Yes, it's a long view, but, they continue to open 4-5 stores a day worldwide. As the new globalization phenom. grows, so will Starbucks. - Don't look for a qick return, buy it for your IRA. or your kids college fund. I believe in it wholeheartedly.