Lou Grinzo

GM and Ford: Still Easy Shorts

My only quibble with this article is referring to trucks and SUVs as "a fairly poor gameplan for the foreseeable future". I think you're being too kind; I would have used the expression "train wreck".

As Mulally pointed out in an interview recently, Ford's internal projection is for US gasoline prices to remain in the range of $3.75 to $4.25 through the end of 2009. Once American consumers are further squeezed by energy and food inflation for another 18 months, how bad will all light truck (pickups, minivans, SUVs) sales be? I think we're just starting to see the US automarket reshape itself in response to the end of cheap oil, and the only question is how well will the Big Three react to that fundamental change.